Saturday, August 31, 2013

[PitchRate] Are you speaking a foreign language to your target audience?

Having trouble viewing this email? Click here
 
Hey Kyle,
 
I spent almost three months in Croatia last winter and I distinctly remember stepping out of the shower one morning and while drying my face, realizing how different my life was there versus in the U.S. The feeling and the smell of the towel could only come from one that’s been air-dried on a clothesline, infused with the noon sun and the fresh Adriatic Sea air – not from a super-duper, multi-buttoned, lights-flashing stackable LG dryer.
 
I instantly snapped into the present that day and realized how the recent changes in my location had given me a completely new perspective. When you’re in a new environment, your senses are acute; you’re actively thinking and all your assumptions are called into question when observing other people, cultures, and the way they do things. “Why do I do things that way?” For example, when you go to a store in Croatia, the tellers will not take money out of your hand or put change directly into your hand. There is always a little tray for the exchange. If I did find myself instinctively handing money directly to them, there was an awkward pause.
 
 
Drew
PitchRate.com
 
Share:
 
If you no longer wish to receive our emails, click the link below: Unsubscribe
 
Wasabi Publicity, Inc. 790 Thompson Rd Saluda, North Carolina 28773 United States (404) 865-1405

No comments:

Post a Comment