We were completely surprised that only 8.6% of the media look for book authorship when evaluating a source. WOW! What does this mean? For sure we don’t want you to throw the baby out with the bathwater. This does not mean having a book is not a useful marketing tool. It is. But what this does mean is you need to be very clear about how to leverage your book.
Join me and my business partner, Wasabi Publicity’s Chief Creative Officer, Michelle Tennant Nicholson, on Thursday, 3/17/16 at 10:30 AM PDT / 1:30 PM EDT for a free 20-minute BLAB on how she and our team leverage our PR clients' books to score media coverage.
No comments:
Post a Comment