Monday, February 15, 2021

Too many ideas, not enough progress?

Hi Kyle,

What if you had a piece of magic that could get you unstuck and moving forward with your nonfiction book draft?

My friend Ally has one and I wanted to tell you a little about it because I think it could help you too.

She had this client, Laura, who was depressed because she wanted so badly to write a self-help book for entrepreneurs but hadn't been able to start it. When they sat down together to talk about it, Laura revealed that she was struggling to figure out what, exactly, the book would be. She described numerous ideas, all of which were great. But she couldn't see how to pull them all together.

Well, Ally did two things that turned out to be the keys that unlocked Laura's cage and set her free to write her book in just two months.

First, she and Laura discussed Laura's goals for her coaching and speaking business and how her book would fit in. Ally showed Laura how some of her ideas, while worthy of pursuit, just didn't align with her more immediate plans.

Next, Ally helped Laura create a list of all the topics in her head, then showed her how to start drawing them together through the lens of the journey her ideal readers would want and need Laura to guide them on. This helped her further clarify which ideas to pull together into a book now, and which to save for later for articles, workshops, and even another book. It also got her started on creating her book's structure.

Not only did Laura write the book in two months, she also went on to publish it to #1 bestseller status in multiple Amazon categories. The book immediately helped her snag a big speaking opportunity at Harvard University, and to date she has more than 60 positive reviews on Amazon with a 4.6/5 star rating, which continues to help her attract more speaking engagements.

If you'd like Ally to sprinkle some of her magic on you too, join us for her "Idea to Outline" challenge, starting February 22. You'll learn how to apply these two keys to your own ideas and break through to outlining your prescriptive nonfiction book (i.e. not memoir) so that you can finally move forward and write it in 2020.

Drew Gerber
CEO of Wasabi Publicity, Inc. & creator of PitchRate

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