How to Use Email to Create SuperFans & Sell More Books

Hi Kyle, If you're thinking of writing a book, or you're already selling books, one of the most profitable tools you can use to build an audience of raving fans is an email list. I dislike those spammy email messages that scream "Buy my book!" as much as you do. But I love content-rich emails from people I follow who enlighten and entertain me. In a minute, I'll share three powerful tips on how you can use email to build relationships with readers, and give them time to know, like and trust you before you try to sell them anything. But first, I want to invite you to a free webinar with my colleague, Publicity Expert Joan Stewart, The Publicity Hound. Joan, an author and content creator, has been using email for more than 15 years to build a loyal audience of people who buy her books, her coaching, and more than 100 other products she has created. Here are the details: TOPIC: "How to Use Email to Attract Fans, Create SuperFans & Sell More Books" Date/Time: Thursday, Feb. 25, from 4-5:30 PM Eastern (1-2:30 PM Pacific) Place: In the comfort of your home or office Reserve your free seat now The Importance of List Building Without an email list, authors must beg their friends and family to spread the word about their books. Or they rely on social media, which takes a long time to build traction and even longer to see results. But with a ready-made list of people who have given you permission to market to them, you can spend less than 30 minutes writing an email message for a special promotion on Launch Day, send it to your list of people who already know you, and start seeing sales immediately. Here are three ways to use email to create fans: 1. Send a "Tip of the Week" on the same day each week. Nonfiction authors can include a how-to tip that ties into the topic of their books. The author of a book on plumbing repairs, for example, can share tips on how to fix a leaking toilet, or how to avoid frozen pipes during the winter. A fiction author can share interesting facts about the locale where her novel takes place. Or information about a cause or issue that's prominent in the story. 2. Let your personality shine through. Fans who love your books will want to know more about you. Discuss your hobbies, passions, pets, vacations and what keeps you up at 3 a.m. Let them know how you write, when you write, and how you overcome writing problems like writer's block. It's a powerful way to build relationships and turn readers into fans. 3. Make your readers a part of your community. Encourage them to ask questions and join the conversation. Ask them to submit a link to a favorite website, book, story or video they want to share. If you use it, thank them publicly.Give your readers a sneak peek at a new character you've written, or the opening chapter of a forthcoming book. Joan Stewart has dozens more tips on how to use email to build relationships first, and sell later. She'll also share the biggest, most expensive mistake she made in email marketing and tell you how to avoid it. If you've held off building an email list because you think it's too technical or time-consuming or because "I don't have anything to say," this free training is for you. Join us on Thursday, Feb. 25, from 4-5:30 PM Eastern Time/1-2:30 PM Pacific and claim your seat by clicking here: Reserve your free seat now Thanks! Drew Gerber CEO of PitchRate.com P.S. Joan is leaving lots of time at the end for your questions so bring them with you. Seating on this call is limited, so don't miss out. Register right now. Wasabi Publicity, Inc. | 438-B Highway 176 East | Saluda, North Carolina 28773-8686 United States (404) 865-1405 Unsubscribe