Thursday, April 28, 2016

The ever-changing media landscape

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PitchRate
 
You [or your company] want to make a difference. Right, Kyle? That is why we do PR.

If you want to change the world, you need to change what people are talking about… and the fastest way to do that is with PR.

 

 
What the media talks about = what the world talks about.
 

Understanding the media is a necessity for any successful PR campaign. Yet the landscape changes, evolves and adapts incredibly quickly. Even though the media’s needs may not change drastically, the way they go about finding and evaluating their sources certainly does.

 
To better understand how journalists find and evaluate their sources, we asked them! We’re committed to your success, so we wanted to share the results:

 

DOWNLOAD THE STATE OF THE MEDIA REPORT NOW

 

Find out:

  • How journalists determine who and what to cover
  • The most effective methods for communicating with the media
  • Where journalists are looking for sources
  • Which things show the media you are a reputable source
  • How tools like books and social media measure up to prospective media
  • The importance of having a strong online presence, including a press kit
  • …and more!

For people to think differently and see the world in a new way, we must change what people are talking about. Are you with us?

 

DOWNLOAD THE STATE OF THE MEDIA REPORT NOW
 
Cheers!
Drew
 
P.S. If you're serious about PR and want to dive deeper, don’t miss my next email.
 
Drew Gerber, CEO
Wasabi Publicity, Inc.
www.WasabiPublicity.com
 
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Wasabi Publicity, Inc. | 438-B Highway 176 East | Saluda, North Carolina 28773-8686 United States (404) 865-1405

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