Keeping it simple with no nonsense but packed with guidance and what you need to polish your PR By DFReview on May 16, 2016 Format: Kindle Edition | Verified Purchase The 21 Day PR Guide from Wasabi Publicity offers an easy to follow guide to setting up your media kit and publicity. It shows you that you already have most of what you need and how to present it in the best manner. Each chapter gives you daily action steps and walks you through step by step of the process and helps you to refine your promotional tools and descriptions. The book helps you to define and evaluate your goals. In week one, you will create "your online press kit." Week two assists you in "creating compelling bios." In week three, you will learn how to "reel 'em in." You'll have what you need to meet with media personnel. They wrap it up with an appendix of inspiration and examples of success. They include examples of home pages, bios, news and story ideas, interview questions, elevator and email pitches. I have browsed through the book with speed reading and will go back through in more thorough detail in putting together my own PR kit. My initial impression is very favorable. I like the simplicity of the layout, no nonsense approach and language. The steps are easy to follow and can be completed at your own pace. Each includes exercises to help you refine your skills and learn better methods. I like that it focuses on you and your specific needs, while offering real examples to give you an idea of what to aim for. I will update the review once I have implemented my own PR campaign and let you know how it all worked for me. |
No comments:
Post a Comment