“I’ve seen PR transition from typewriters to Twitter.” ~ Michelle Tennant, Chief Creative Officer, Wasabi Publicity, Inc.
Kyle, the PR landscape is not the same as when we started Wasabi Publicity in 2002… or the same as it was in 2012, for that matter.
The media world is changing rapidly and understanding the media’s behavior and psychology is critical to your success. You need to focus on actions that produce results, not spinning your wheels. That’s where we come in. On Thursday I shared with you the results of our State of the Media survey. We asked over 250 journalists the most important questions on landing PR coverage.
Questions like:
- How journalists determine who and what to cover
- The most effective methods for communicating with the media
- Where journalists are looking for sources
- Which things show the media you are a reputable source
- How tools like books and social media measure up to prospective media
- The importance of having a strong online presence, including a press kit
- ...and more!
If you're serious about PR and want to dive deeper into what our survey results mean to you, join me, my business partner Michelle, and survey expert Jeanne Hurlbert PhD TOMORROW, 5/3/16 at 10:00 AM PDT / 1:00 PM EDT for a free 1-hour BLAB on all our key findings. | If you no longer wish to receive our emails, INCLUDING REQUEST ALERTS, click this link: Unsubscribe Wasabi Publicity, Inc. | 438-B Highway 176 East | Saluda, North Carolina 28773-8686 United States (404) 865-1405 | | | | |
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