Kyle, if you want to build a platform for yourself, company or cause, media coverage is the best and most cost-effective way
If you want to build a platform for yourself, company or cause, media coverage is the best and most cost-effective way to make that happen. Not only does media coverage increase your awareness, it establishes and builds your credibility — something ads can't do. When people hear you being interviewed on a local radio program, read a newspaper article where you've been used as an expert source, or watch a television segment featuring you, your book and your expertise, the audience is engaged. And an engaged audience will pay attention. Most people skim right over ads in magazines or newspapers, ignoring them. But interviews and stories… people read those because they want to; because they trust the source; and because they want to broaden their horizons. That's where you come in; but first you need to get media coverage. Read more... | |
To your success, Drew Gerber, CEO Wasabi Publicity, Inc. + PitchRate.com | |
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