When Dr. Judith Swack hired Wasabi Publicity to promote her book, Clear the Trauma, podcast interviews were an important part of our strategy (one goal inside a larger strategy was to use PR to fill online workshops). Podcasts gave Judith the time and space to explain her work, demonstrate her expertise and introduce new audiences [...]
Clients often ask us: What does it take to attract Tier 1 media? First, let's define Tier 1. These are media outlets with national or global reach that have huge audiences, often exceeding millions of readers or viewers. We're talking about opportunities like The School of Greatness with Lewis Howes, Tom Bilyeu's Impact Theory, or [...]
